Advertising Principles & Practice (Book)
About:
Australian Advertising Principles & Practice (Pearson 2008) is intended to fill a gap since, until its recent publication, there was no textbook for the study or teaching of advertising particular to Australia or this region.
The need for it recognises that culture plays a vital role in effective communication and that advertising can be a reflection of society, its humour and development. Each chapter draws on the cases and experiences of more than 70 industry practitioners to reflect memorable campaigns and influential people, as well as the legal and regulatory framework and media environment.
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Australian Author Ruth Spence-Stone
Jungle Help Desk (Resource)
About:
The Jungle Helpdesk is a specialised legal advisory service for the marketing industry. It is retainer based & enables clients to log legal queries online and receive fast, industry specific legal advice. The service maximises the value of new products, brands and businesses, leverages the power of brands and creativity, and reduces legal risks and claims.
To register or find out more, go to www.jungle.com.au and click on the “Jungle Helpdesk” link or call us on 1300 JUNGLE.
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Small Business, Big Brand by Carolyn Stafford (Book)
About:
Like a little green elephant, it’s time for your business to stand out from the crowd. No more being one of the herd.
Written by Carolyn Stafford, Australia’s leading marketing expert for small businesses, this book has 33 fresh marketing tips that will change the way you market your business forever.
It’s jam-packed with case studies and advice from some of Australia’s most successful business owners including Malcolm Auld, Matt Church, Juliet Potter, Robyn Henderson, Martin Lindstrom, Naomi Simson and Suzi Dafnis.
No theory, no jargon or mumbo-jumbo. Just practical and proven ideas that won’t break the bank and can be put into practice immediately. Give them a go. Then like a little green elephant, you’ll be hard to miss too!
Cost:
$29.95 plus postage
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